Why use Mt Podcast?

The Podcasting process can be an expensive, time consuming and elaborate, but nonetheless a necessary one if you are to stay ahead of the competition and enhance your reach and access to your audience. Podcasting is becoming more and more prevalent, and Web users increasingly are demanding, and more importantly expecting them, as part their digital lifestyle. It is estimated that in 2006 in the U.S. alone there will be 9.3 million podcast listeners, with this more than doubling in 2007 to 20.9 million (*Source - eMarketer.com).

At present, it is difficult to measure returns on investment with regard to producing Podcasts, but with typical rates of 0.45c per word for trained voice talent, the costs quickly mount up. The MT Podcast service costs as little as 2.9c per word and provides podcast producers with a robust, speedy and cost efficient method to handle your podcasting requirements.

Perhaps you are a daily newspaper, already podcasting some feature articles but looking to enhance your reach and coverage of articles for podcasting. Our MT Podcast service can be automated, to allow you daily upload all your articles for podcasting. Our proprietary text-to-speech engines can work up to 100 times faster than real time, preparing, formatting and uploading your podcasts effortlessly and efficiently.