U.K Press Releases

27|November|06

MT-Personal NewsCaster allows media to provide RSS newsfeed headlines in audio format, without the need to do voice recordings

MagneticTime’s latest offering automatically audioizes text in real time, to deliver RSS feeds to the desktops of RSS subscribers

London, November 27, 2006.  MT-Personal NewsCaster from MagneticTime (www.magnetictime.com) marks a true step up in web communication for news publishers, with its ability to audioize RSS newsfeed headlines in a high quality voice, in real time and with no human voice recording necessary.

With MT-Personal NewsCaster, online print and new media publishers can choose to deliver their RSS newsfeeds in text, audio or both.  No technical installation, server space or training is required at the publisher end.

“MT-Personal NewsCaster represents the next wave of newscasting,” says Shane McAllister, head of business development at MagneticTime. “It allows publishers to deliver news in a new way and when they want to – such as every 15 minutes when using the alert box that appears on the Windows desktop.”

McAllister says the box can be fully customised to a publisher’s corporate “look and feel,” to maintain and improve brand image and loyalty.  He adds:  “The news headlines are read out in MagneticTime’s high quality, platinum voice technology and the user can click the headline to read more.”

Pricing details can be obtained by emailing the sales team at sales@magnetictime.com.

MagneticTime is also releasing this week a version to consumers, priced at an introductory bundle offer of £22.99 (offer available until Christmas 2006) at www.magnetictime.com.  The consumer product, also called MT-Personal NewsCaster, allows readers and subscribers to listen to their chosen RSS feeds even if they have not been audioized by the publisher by audiozing them at the user’s desktop.

MT-Personal NewsCaster features & benefits -

1.      News as it happens, when it happens, delivered to your audience’s desktop - globally and in high quality audio format

2.      Lets the audio format take the strain. News in audio format can lead to greater attention and retention, and a bigger market. We can’t all read (or want to read!) RSS feeds when we’re working or doing something else, but most of us can listen to them.  Users can still read the feed if they prefer – or they can even choose to do both.

3.      Gives publishers high brand impact. Brand impression multiplies every time the RSS feed is delivered.

4.      Retains and grows brand loyalty and helps the publisher to be seen as a multi-format information provider.

5.      Zero maintenance - the software automatically audioizes RSS feeds on MagneticTimes’ high secure server and speaks them to the audience.

6.      Information stream is one-way. No return stream to consider - low overhead/operation cost.

7.      No new technologies to install. MT-Personal NewsCaster combines with existing RSS feeds, which can be provided as paid for or free.

8.      Potential revenue earner through targeted advertising (existing advertisers, Google Adwords etc)

9.      Further revenue earner through advertisement views on main site of news item through “read more” link

10.    Drives further traffic to main site to “read more” - enhances web stats, traffic, ranking and increases CPM (cost per thousand impressions) rate for advertising.

Contact the sales team on sales at magnetictime dot com or call +353 61 333640 to learn more and to receive a demonstration of the power of MT-Personal NewsCaster.

Further information from:
email: info@magnetictime.com