Wasting money on web design and no search engine optimization!
Many companies spend a small fortune having a beautiful website designed and developed. They put a lot of effort into the content – pictures, descriptions of the business, history, etc. After that they wonder why customers can’t find the website and no one calls them as a result of seeing the site on the internet. They feel duped by everyone who told them they needed a website and then blame the developer because no one can find the darn thing. The problem is that they hired a designer/developer (good) but didn’t follow through by hiring an SEO expert. What? they say. No one told me about this. That’s because a lot of web developers only work on the look and structure of the website and know nothing about search engine optimization.
What is SEO anyway?
In short SEO is making sure your website is set up properly (site architecture) and has the keywords that people will be searching for in the content ( a plumber in Altoona should have the words plumber Altoona, Altoona plumber and variations in the content on the site). Why is this? Because those are the words that a potential customer who has a broken pipe and lives in Altoona is going to search for online or in their smartphone.
Black hat techniques…bad!
In addition to those keywords and the site set-up you need to be sure the site is in compliance with all the Google rules about SEO. There are many rules and there are many so-called “SEO consultants” who think it’s ok to use black hat techniques to get a website ranking in Google. It’s not. SEO is not a magic formula but there are guidelines that Google sets and it is important that you use a professional like Greenville SEO experts when you decide to engage a company to help you get found online.